← All case studiesCase study / Booking agent
A heli-ski operatorMarch to April 2026
Ask us anything● online
Is there space for two in the second week of March?
These trips run that week. The team checks open places:
A short tripA full weekPrivate
The full week. Can I book it?
I have passed your dates to the team. They reply within 24 hours.
→ Handed to a person · 02:14

Booking agentThe office closes. The questions do not.

Case study

How a chat assistant on a heli-ski operator's website answered guests at any hour, showed them the trips that fit and passed every booking to the team, from March to April 2026.

A chat assistant on the operator's own website answers the guest, shows the trips that fit and hands the booking to a person.

A booking assistant for a heli‑ski operator: guests get answers when the office is closed

How a chat assistant on a heli-ski operator's website answered guests at any hour, showed them the trips that fit and passed every booking to the team, from March to April 2026.

For
A heli-ski operator
Status
March to April 2026
Written by
RomAIx
On this page
  1. The operator
  2. What slowed them down
  3. What we built
  4. We tested it before guests did
  5. The team keeps the decisions
  6. What comes next

An AI chat on your website that answers visitors and takes booking requests, day and night.

Key takeaways
  • Guests got an answer at any hour, in their own language, instead of waiting for the office to open.
  • Many guests did not type at all. They tapped buttons to see the trips, the lodges and the weather.
  • Every booking went to a person on the team. The assistant prepares, people decide.
  • Guests asked most about dates and open places. Showing those in the chat is the next step.

The operator

A heli-ski operator selling multi-day trips at the top of its market, run by a small office team. Guests come from all over the world, and most of them look at a trip for weeks before they get in touch.

What slowed them down

Guests look at trips at all hours, often when the office is closed. A question that waits until the next morning is often a booking made somewhere else.

During office hours, the team answered the same questions again and again: which trip suits my level, what is included, how do I prepare, is there space that week.

What we built

A chat assistant on the operator’s own website. A guest asks a question in plain words, and the assistant answers the way someone from the team would.

  • It knows the business. Together with the operator we wrote down what it needs to know: the trips, the lodges, safety and how to prepare. The operator checked all of it before the assistant said a word.
  • It shows the trips. When a guest asks to see the tours, a window with the trips opens inside the chat. The assistant knows which trip the guest is looking at and carries on the conversation from there.
  • It speaks the guest’s language. English, German, French and Spanish came up, and it answered in each one.
  • It hands over to a person. When a guest is ready to book, or asks for a person, the assistant passes the whole conversation to the team.

We tested it before guests did

Before it went live, we let AI play different kinds of guests: a nervous beginner, an expert, someone booking for a group, someone fishing for information about competitors. Each test showed us something to improve, and we improved it before the first real guest arrived.

The team keeps the decisions

The assistant prepares, and a person confirms every booking. When a question is beyond it, it says so and passes the guest to the team, together with what was already said, so nobody has to ask twice.

An assistant that cannot hand a guest to a person is a wall, and we do not build walls.

What comes next

Guests asked most about dates and open places. Today the assistant explains how booking works and passes the guest to the team. Showing open dates right inside the chat is the next step.

Written by
RomAIxAn AI agency

RomAIx builds AI systems for businesses and writes up the work as it happens.

More case studies

Solution: Booking agents →

Free audit

Want to tell us your idea?

Tell us what slows your business down. We start with a free audit: we look at how your business runs and tell you what is worth fixing.

What would you like fixed?
Rather talk to us straight away?

Pick a time that suits you. We talk through how your business runs and what is worth fixing first.

Book a call →Booking runs on Calendly. Picking a time sends your details to Calendly, which uses its own cookies. Calendly's privacy notice
Book a call
Free guide

Starting Out with AI

Six steps to find where AI helps your business, before you buy anything. With a prompt to try, and our free tools to go with it.