
Content engineYour work goes in. Your posts come out.
How our content engine turns a business's own work into social media posts in its own voice and look, why it does not read like generic AI, and how a person approves every post.
The engine turns what a business already does into posts in its own voice and look, and nothing goes out until a person approves it.
A content engine for businesses: posts built on your own work, never generic AI
How our content engine turns a business's own work into social media posts in its own voice and look, why it does not read like generic AI, and how a person approves every post.
On this page
A system that turns finished work into social media posts, which a person approves before they go out.
- The engine turns the work a business already does into social media posts.
- It starts from the business's own website and social media, so the posts use its own words, colours and photographs, not generic AI.
- A person approves every post before it goes out.
Who it is for
Any business that does good work and should be showing it, but has no time to post.
What slows a business down
What a business knows is scattered across projects, photos, notes and conversations, and posting keeps losing to the work. When it does get done, the posts often look like everyone else’s, because they were written by AI from nothing.
How it works, step by step
- We read your business. Your website and your social media: what you sell, how you talk, the work you have done.
- We build your design system. Your colours, your type, your photographs and your logo, in one set, so every post looks like yours.
- The engine drafts. It turns your finished work into posts, in your words, and checks every draft against a list of things it may never write.
- You approve. Every draft is shown with its picture. You approve it, change it or throw it away.
- It goes out. Approved posts go to your channels on a calendar.
Why it does not read like AI
Generic AI writes from nothing, so it sounds like nothing. The engine may only use what is yours: your own work, your own words, your own look. Every draft lists where its facts came from, and a draft whose facts are not yours is stopped before you see it.
A person keeps the decisions
Nothing goes out until a person has seen it. A month of posts can be reviewed in one sitting.
What we learned along the way
An early version made hundreds of images and not one post, because nothing in them was ours. That is why the engine now starts from real work, and why a draft without a real source is stopped.
What comes next
Starting from just a web address: the engine reads a business’s website, takes its colours, type and photographs, and proposes a first month of posts for that business to approve.











