About
What makes us, us?
Before we drew our logo, we wrote down what we stand for. This page shows how those words became the mark.
The mark
Anatomy of who we are
Every part of our logo stands for something we hold to.
The XIt is in our DNA.
DefianceAgainst the status quo.
LoyaltyIt is what we stay loyal to.
IntegrityDoing what is right.
AuthenticityStaying true to ourselves.Defiant to the default.
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